THINKING OUT LOUD

Sharing my thoughts and ideas, from design trends to creative processes. Everything going on in my head really.

Most Viewed

Insights

Jan 3, 2026

Users Are Stupid: The Curse of Knowledge in Products

In 1990, Stanford’s Elizabeth Newton proved that when we know something, we can't imagine not knowing it. Read how the curse of knowledge affects product development.

Most Viewed

Insights

Jan 3, 2026

Users Are Stupid: The Curse of Knowledge in Products

In 1990, Stanford’s Elizabeth Newton proved that when we know something, we can't imagine not knowing it. Read how the curse of knowledge affects product development.

Most Viewed

Insights

Jan 3, 2026

Users Are Stupid: The Curse of Knowledge in Products

In 1990, Stanford’s Elizabeth Newton proved that when we know something, we can't imagine not knowing it. Read how the curse of knowledge affects product development.

Insights

Jan 10, 2026

Cargo Cult Design: Why Your Startup Isn’t Apple (And Why That’s a Good Thing)

We are mimicking the visual rituals of success without understanding the functional context that made those rituals work. If your design decisions cannot be defended with user understanding, task completion, or revenue impact, they are decorations.

Insights

Jan 10, 2026

Cargo Cult Design: Why Your Startup Isn’t Apple (And Why That’s a Good Thing)

We are mimicking the visual rituals of success without understanding the functional context that made those rituals work. If your design decisions cannot be defended with user understanding, task completion, or revenue impact, they are decorations.

Insights

Jan 10, 2026

Cargo Cult Design: Why Your Startup Isn’t Apple (And Why That’s a Good Thing)

We are mimicking the visual rituals of success without understanding the functional context that made those rituals work. If your design decisions cannot be defended with user understanding, task completion, or revenue impact, they are decorations.

THINKING OUT LOUD

Sharing my thoughts and ideas, from design trends to creative processes. Everything going on in my head really.

Most Viewed

Insights

Jan 3, 2026

Users Are Stupid: The Curse of Knowledge in Products

In 1990, Stanford’s Elizabeth Newton proved that when we know something, we can't imagine not knowing it. Read how the curse of knowledge affects product development.

Most Viewed

Insights

Jan 3, 2026

Users Are Stupid: The Curse of Knowledge in Products

In 1990, Stanford’s Elizabeth Newton proved that when we know something, we can't imagine not knowing it. Read how the curse of knowledge affects product development.

Most Viewed

Insights

Jan 3, 2026

Users Are Stupid: The Curse of Knowledge in Products

In 1990, Stanford’s Elizabeth Newton proved that when we know something, we can't imagine not knowing it. Read how the curse of knowledge affects product development.

Insights

Jan 10, 2026

Cargo Cult Design: Why Your Startup Isn’t Apple (And Why That’s a Good Thing)

We are mimicking the visual rituals of success without understanding the functional context that made those rituals work. If your design decisions cannot be defended with user understanding, task completion, or revenue impact, they are decorations.

Insights

Jan 10, 2026

Cargo Cult Design: Why Your Startup Isn’t Apple (And Why That’s a Good Thing)

We are mimicking the visual rituals of success without understanding the functional context that made those rituals work. If your design decisions cannot be defended with user understanding, task completion, or revenue impact, they are decorations.

Insights

Jan 10, 2026

Cargo Cult Design: Why Your Startup Isn’t Apple (And Why That’s a Good Thing)

We are mimicking the visual rituals of success without understanding the functional context that made those rituals work. If your design decisions cannot be defended with user understanding, task completion, or revenue impact, they are decorations.

THINKING OUT LOUD

Sharing my thoughts and ideas, from design trends to creative processes. Everything going on in my head really.

Most Viewed

Insights

Jan 3, 2026

Users Are Stupid: The Curse of Knowledge in Products

In 1990, Stanford’s Elizabeth Newton proved that when we know something, we can't imagine not knowing it. Read how the curse of knowledge affects product development.

Most Viewed

Insights

Jan 3, 2026

Users Are Stupid: The Curse of Knowledge in Products

In 1990, Stanford’s Elizabeth Newton proved that when we know something, we can't imagine not knowing it. Read how the curse of knowledge affects product development.

Most Viewed

Insights

Jan 3, 2026

Users Are Stupid: The Curse of Knowledge in Products

In 1990, Stanford’s Elizabeth Newton proved that when we know something, we can't imagine not knowing it. Read how the curse of knowledge affects product development.

Insights

Jan 10, 2026

Cargo Cult Design: Why Your Startup Isn’t Apple (And Why That’s a Good Thing)

We are mimicking the visual rituals of success without understanding the functional context that made those rituals work. If your design decisions cannot be defended with user understanding, task completion, or revenue impact, they are decorations.

Insights

Jan 10, 2026

Cargo Cult Design: Why Your Startup Isn’t Apple (And Why That’s a Good Thing)

We are mimicking the visual rituals of success without understanding the functional context that made those rituals work. If your design decisions cannot be defended with user understanding, task completion, or revenue impact, they are decorations.

Insights

Jan 10, 2026

Cargo Cult Design: Why Your Startup Isn’t Apple (And Why That’s a Good Thing)

We are mimicking the visual rituals of success without understanding the functional context that made those rituals work. If your design decisions cannot be defended with user understanding, task completion, or revenue impact, they are decorations.